EarlFlow

Ecommerce profit analytics

Ecommerce profit analytics that show what revenue actually leaves behind.

EarlFlow gives ecommerce teams one profit view across ads, product costs, shipping, refunds, and fees. Book an operator walkthrough to map your stack, baseline margin, and see what to connect first.

Book operator walkthrough

Prefer to self-serve? Open the app.

Trusted by operating teams

  • Sykkelkomponenter
  • A-møbler
  • Skydive Stockholm
  • Terräng

Live inside EarlFlow

Get instant clarity on your revenue, costs, profit, and margin.

Revenue

kr 6,1 mill.

6 080 794,9 kr

Orders 4,579
Average order value 1 327,97 kr

Costs

kr 4,5 mill.

4 487 642,92 kr

Largest cost COGS
Largest share 84%

Profit

kr 1,6 mill.

1 593 151,99 kr

Margin rate 26.2%
Profit on ad spend 12.24x

Margin

26,2 %

 

Discount share 5.8%
Largest cost share COGS · 84%

Live with EarlFlow

We no longer have to wait for the accounting to be finished. With EarlFlow, we know how our ecommerce is operating in real time.
Sykkelkomponenter.no Ecommerce team

How It Works

See profit in 3 steps.

Connect your platforms first. Add costs next. Then see where profit is actually made.

Connect

01

Connect your platforms

Plug in the storefronts and ad channels you already use.

Add Costs

02

Add costs revenue hides

Layer in COGS, shipping, fees, and returns to make the numbers real.

Analyze Profit

03

Analyze where profit holds

See margin by channel, product, and order before the next decision.

Coverage

Connect the storefronts, channels, and systems that shape margin.

Live coverage already includes the commerce, media, and payment systems most teams need to build an initial margin baseline. Add more cost sources as you refine the model.

  • Shopify
  • WooCommerce
  • Omnium
  • Vendre
  • Litium
  • Google Ads
  • Meta Ads
  • TikTok Ads
  • Microsoft Ads
  • Kustom
  • Svea

Commerce platforms

Start with the storefronts that drive orders and revenue.

Ad channels

Pull paid media into the same margin view instead of checking ROAS in isolation.

Payments and cost inputs

Layer in fees and additional cost sources as the baseline gets refined.

FAQ

Questions teams ask before they book the first walkthrough.

What makes EarlFlow different from a standard ROAS dashboard?

EarlFlow is built for profit, not just revenue reporting. It combines ad performance with product costs, shipping, fees, refunds, and operational reporting so the numbers hold up outside the marketing team.

How fast do teams get first value?

Most teams can connect their first workspace and get an initial margin baseline in under a day, then start acting on ranked recommendations in the same week.

Which integrations are required to start?

Start with your ecommerce platform and ad channels first. Shipping, fee, returns, and COGS sources can be layered in to improve precision.

What happens in the walkthrough?

The walkthrough covers your store or brand, the systems you want connected first, the margin question you want answered first, and who should join from your team.

Can we self-serve instead of booking a walkthrough?

Yes. Teams can start in the app for self-serve onboarding, or book an operator walkthrough if they want guided setup and workflow design.

Is this only for ad buyers?

No. EarlFlow is for the teams that share the profit number: growth, finance, ecommerce, merchandising, and leadership.

Next step

Book a walkthrough before the next margin decision gets made on partial data.

We will cover your store or brand, the systems to connect first, the margin question you need answered first, and who should join from your team.

Book operator walkthrough View pricing